Part of the cost of trading a security is obvious and explicit. Your broker must be paid a commission. Individuals may choose from two kinds of brokers: full-service or discount brokers. Full-service brokers who provide a variety of services often are referred to as account executives or financial consultants.
Besides carrying out the basic services of executing orders, holding securities for safekeeping, extending margin loans, and facilitating short sales, brokers routinely provide information and advice relating to investment alternatives. Full-service brokers usually depend on a research staff that prepares analyses and forecasts of general economic as well as industry and company conditions and often makes specific buy or sell recommendations. Some customers take the ultimate leap of faith and allow a fullservice broker to make buy and sell decisions for them by establishing a discretionary account. In this account, the broker can buy and sell prespecified securities whenever deemed fit. (The broker cannot withdraw any funds, though.) This action requires an unusual degree of trust on the part of the customer, for an unscrupulous broker can “churn” an account, that is, trade securities excessively with the sole purpose of generating commissions.
Discount brokers, on the other hand, provide “no-frills” services. They buy and sell securities, hold them for safekeeping, offer margin loans, facilitate short sales, and that is all. The only information they provide about the securities they handle is price quotations. Discount brokerage services have become increasingly available in recent years. Many banks, thrift institutions, and mutual fund management companies now offer such services to the investing public as part of a general trend toward the creation of one-stop “financial supermarkets.” Stock trading fees have fallen steadily over the last decade, and discount brokerage firms such as Schwab, E*Trade, or Ameritrade now offer commissions below $10.
In addition to the explicit part of trading costs the broker’s commission there is an implicit part the dealer’s bid–ask spread. Sometimes the broker is a dealer in the securityvbeing traded and charges no commission but instead collects the fee entirely in the form ofvthe bid–ask spread. Another implicit cost of trading that some observers would distinguish isvthe price concession an investor may be forced to make for trading in quantities greater thanvthose associated with the posted bid or asked prices.
Discount brokers, on the other hand, provide “no-frills” services. They buy and sell securities, hold them for safekeeping, offer margin loans, facilitate short sales, and that is all. The only information they provide about the securities they handle is price quotations. Discount brokerage services have become increasingly available in recent years. Many banks, thrift institutions, and mutual fund management companies now offer such services to the investing public as part of a general trend toward the creation of one-stop “financial supermarkets.” Stock trading fees have fallen steadily over the last decade, and discount brokerage firms such as Schwab, E*Trade, or Ameritrade now offer commissions below $10.
In addition to the explicit part of trading costs the broker’s commission there is an implicit part the dealer’s bid–ask spread. Sometimes the broker is a dealer in the securityvbeing traded and charges no commission but instead collects the fee entirely in the form ofvthe bid–ask spread. Another implicit cost of trading that some observers would distinguish isvthe price concession an investor may be forced to make for trading in quantities greater thanvthose associated with the posted bid or asked prices.
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